TELECOM

Mobile Payment and Mobile Marketing

Nº 4309
DATE: CALL
PRICE NIS: 1270 + VAT
DURATION: 1 Day

Course Overview:

This course illustrates the complexity and diversity of the mobile payments market. In particular it highlights the different approaches between developed nations focusing on solutions utilizing existing banking infrastructures and developing nations currently implementing more proprietary MNO driven solutions. During the course, key challenges to market development are explained. The course is therefore of particular value to anyone wanting to obtain a high level picture of the present market state.

Who should attend?

R & D and marketing staff from companies working in the cellular industry.
Professionals in the communications field, engineers, software developers and technical support engineers.
In fact, anyone who needs to learn the fundamentals of mobile marketing and payments.

Prerequisities:

Basic knowledge of cellular technology.

Course Outline:

1. Introduction

2. Mobile Commerce Marketplace

Environmental Scan
Three waves in mobile financial services
- Mobile Banking
- Mobile Payments
- Mobile Marketing

3. Evaluation of the Technical Channels Available on the Mobile Phone

Voice
SMS
Mobile Browser
NFC
Proprietary Software Applications
Motivations and positions taken by wireless carriers

4. Mobile payments fundamentals

Funding Source
Access Technology
Access Tokens

5. Stakeholder Perspectives

Consumers
Payment Card Associations
Mobile Carriers
Mobile Phone Manufacturers
POS Device Manufacturers

6. Emergence, Growth and Threat of Contactless Payments

7. Summary

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